The high street retailer teams up with five emerging British designers to raise funds for Princess of Wales Charitable Trust
All things British serve as the inspiration for Topman’s new charity collection.
In advance of the menswear fashion shows London Collections: Men taking place from 15 to 17 June, five home-grown emerging British designers were asked to create their own t-shirt designs around the theme Menswear Rules Britannia.
The men’s shirts feature designs inspired by the Union Jack flag, the Queen’s guards and British icons including Elton John, Freddie Mercury and David Bowie.
The Topman-exclusive tees will range in price from £18 ($28 â‚¬22) to £24 ($38 â‚¬30).
And £5 ($8 â‚¬6) from the sale of each t-shirt will go to The British Fashion Council Princess of Wales Charitable Trust to support young designers. The Princess of Wales Charitable Trust was set up in 1998 shortly after the death of Diana Princess of Wales, in recognition of her loyal support of British fashion designers.
This year’s Topman t-shirt designers James Long, Katie Eary, Lou Dalton, Sibling, and Christopher Shannon represent the 2012 group of NewGen Men, an initiative started in 2009 to give young designers the opportunity to showcase at Menswear Day at London Fashion Week.
Lou Dalton and the design group Sibling are this year’s catwalk sponsorship winners. They will be showing their Spring/Summer 2013 menswear collections next month at London Collections: Men.
Check out the new t-shirt designs that will be available in selected stores worldwide and online starting 7 June 2012.
Christopher Shannon’s design.
James Long’s t-shirt.
Lou Dalton’s Topman offering.
The Sibling t-shirt design.