Transgender seat belt safety campaign goes viral in India

A campaign using transgender women to remind motorists to use seat belts has become an online hit in India with nearly 2 million people viewing the video online

Transgender seat belt safety campaign goes viral in India
08 May 2014

A seat belt safety campaign in India has become an online hit after it enlisted the help of India’s transgender community to remind people to buckle up while driving.

Almost 2 million people have watched the campaign video on YouTube and other platforms in which the transgender women, known traditionally in India as Hijras, step out into stopped traffic to remind drivers to use their seat belts.

Despite being marginalized Hijras have traditionally been believed to confer blessings and are often asked to bless births and other auspicious events.

In the campaign the Hijras bless drivers who buckle up and deny blessings upon those who refuse to drive safely.

‘If you wear your seat belt, we will bless you,’ the Hijras say in the video, while reminding they are not airline pilots and that they do not have oxygen masks and safety vests to protect them in an emergency – but they do have seat belts.

Watch the video below



No thumbnail available

Straight teens launch gay support and anti-bullying campaign

Two straight British 15 year-olds launched a campaign asking people to take a pledge to support young gay people and the wider LGBT community
Watch Lady Gaga check in to American Horror Story: Hotel
No thumbnail available

Ousted lesbian leader disappointed proposed Boy Scouts policy allowing gay members does not include adults

'The Boy Scouts are once again forcing me to look my children in the eyes and tell them that our family isn't good enough' 
No thumbnail available

Bank of America executive decries North Carolina’s gay marriage ban

Director of the nation’s second-largest bank says ban could drive talent away from the state
No thumbnail available

Labor MP changes mind on marriage as Sydney marches for equality

Melbourne Ports MP Michael Danby has announced he will vote for marriage equality on the same day that hundreds of LGBTs and their supporters marched in Sydney
Miley Cyrus: I feel like a boy trapped in a girl's body

Miley Cyrus: I feel like a boy trapped in a girl's body

'Lately, I’ve been talking a lot about my being gender-fluid'
No thumbnail available

An LA native’s tips to enjoy before and after LA Gay Pride

This weekend, I hope you enjoy my hometown’s impeccable weather, proximity to beaches, killer eateries and one hell of a gay scene
No thumbnail available

Nordstrom Inc. supports marriage equality in state of Washington

'The time was right to come out in support of this civil rights issue'
No thumbnail available

It’s the Same Love

A heart-warming video that shows the difficult journey a young gay citizen goes though when society doesn't treat him equally
No thumbnail available

Jamaica politician claims gay death threats

Police investigating claims that pro-gay activists have threatened the life of Labor’s Daryl Vaz