Washington DC has revealed the first in a series of ads of a transgender rights campaign.
Promising to ‘promote respect for the District’s transgender and gender non-conforming communities’, activists say it is the first equality drive of its kind.
One of the ads features Kisha, a trans woman who lives in the District of Columbia.
The ad quotes Kisha, saying: ‘I love wandering through Smithsonian museums, eating on H Street with friends, and going to shows at Howard Theatre.
‘I’m a transgender woman and I’m part of DC. Please treat me the way any woman would want to be treated: with courtesy and respect.’
The posters then notes discrimination based on gender identity and expression is illegal in the District of Columbia and gives a phone number for more information.
Speaking at the launch night to Buzzfeed yesterday (13 September), Kisha, who did not give her last name, said: ‘I believe in the message. I believe in equality for everybody, all over the world.
‘Growing up in a household with a single mother and nine siblings, my mother always taught us about equality.
‘When I started living as a transgender woman outside of the home, it was the first time I saw the discrimination.’
Metropolitan Police have reported a sharp rise in trans-related hate crimes, referring to the stabbing death of Deoni Jones at a bus stop in February.
Gender identity activists maintain there is persistent anti-trans violence and discriminate in United States’ capital.
Kisha said: ‘They’re going through everyday life, everyday struggles – the same as straight people, rich people, everyone.’
Saying lesbian and gay people are a more ‘well known’, Kisha said of transgender people, ‘I feel like we’re in such a little box, they put labels on us.
‘Tonight is going to change a lot of minds.’
Check out the advert here: