Remember when gay used to mean happy? Well, now Disney is going to be The Gayest Place On Earth.
On 5 October, Gay Days Anaheim returns to Disneyland where many gay people, couples and families will be wearing red.
An antidote to Gay Pride, it allows normal gay families and their children to feel content, included and enjoy an amazing day out at the theme park.
Obviously (and sadly) unofficial for Disney, Gay Days Anaheim is a weekend packed full of parties, talks and events attracting over 30,000 LGBT fans from across California and the world.
The first event in 1998 only attracted 2,500 and has grown over the last 16 years. Gay Days Anaheim work with PRIDE, which is Disney's LGBT diversity group, and has integrated it within Disneyland's schedule.
Disney does not officialy endorse any group that attends its parks.
Jim Winsor, the San Diego Gay & Lesbian News nightlife correspondant, said: 'The idea here is to enhance our visibility and demonstrate our numbers by all wearing red shirts'.
The Gay Days weekend will be packed full of events catered to everyone from including scavenger hunts, a group photo, a lesbian ice cream social, group meet ups at varying attractions, and many more events targeted at all families, youth, bears, couples and Mouseketeers.
There will also be a teen dance sponsored by The Trevor Project, the nation’s only 24-hour suicide prevention hotline for LGBT youth.
A complete schedule is available on the Gay Days Anaheim website.