London 2012 organizers are making a last ditch effort to sell gay Olympic pin badges as many shops refuse to stock them.

The badges which feature the London 2012 Olympic and Paralympic logos combined with an LGBT rainbow flag were unveiled two years ago at a special reception at the headquarters of the LOCOG, the London body running the games.

LOCOG has heralded them as one of the most groundbreaking things it has done to bring lesbian, gay, bisexual and transgender people into the Olympic celebrations.