A TV advert which asked viewers to 'spot the trans' at a horse race has been deemed offensive by the UK's Advertising Standards Authority (ASA).
The advert by UK and Ireland bookmaker Paddy Power showed women at the Cheltenham Festival - a prestigious horse race in England - and invited viewers to decide whether they are 'stallions' or 'mares'.
Today (16 May) the ASA upheld complaints that the 30-second TV spot was offensive and condoned harmful discriminatory behaviour, ruling that the advert must not be shown again in its current form.