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May 16, 2012

Complaints about 'spot the trans' advert upheld in UK

A TV advert which asked viewers to 'spot the trans' at a horse race has been deemed offensive by the UK's Advertising Standards Authority (ASA).

The advert by UK and Ireland bookmaker Paddy Power showed women at the Cheltenham Festival - a prestigious horse race in England - and invited viewers to decide whether they are 'stallions' or 'mares'.

Today (16 May) the ASA upheld complaints that the 30-second TV spot was offensive and condoned harmful discriminatory behaviour, ruling that the advert must not be shown again in its current form.