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Content about Bob Witeck

June 5, 2012

The pink pound? Early adopters? Fickle and flighty? What is the truth about marketing to the LGBT community?

My swimming club is organizing a pool party. It doesn’t sound like a big deal when you say it quickly, but we haven’t done it before and, when you’re relying on London to turn on some decent weather in June, there’s every chance things could go horribly wrong.

‘Sponsorship!’ said Jonathan, one of our members working on the event. ‘Sponsorship,’ he said again firmly. Jonathan is an investment banker - small, punchy and Irish, we were all inspired by his confidence. What we needed, to make this pool party really rock, was sponsorship.