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Content about Bob Witeck

April 14, 2013

Nike eager to endorse openly gay pro athlete

Basketball executive Rick Welts has revealed that Nike approached him two years ago in hopes of sponsoring an openly gay professional athlete

Sports executive agree that America’s first openly gay professional athlete will reap huge monetary benefits.

According to news source Bloomberg, senior executives at Nike told gay basketball executive Rick Welts in 2011 they would endorse the first openly gay athlete to come from a major US sports team.

‘They made it clear to me Nike would embrace it,’ said Welts, the former Phoenix Suns executive who came out as a gay man in 2011.

June 5, 2012

Fussy much? The challenge of marketing to gays and lesbians

The pink pound? Early adopters? Fickle and flighty? What is the truth about marketing to the LGBT community?

My swimming club is organizing a pool party. It doesn’t sound like a big deal when you say it quickly, but we haven’t done it before and, when you’re relying on London to turn on some decent weather in June, there’s every chance things could go horribly wrong.