LGBTI global news 24-7

Content about British media

May 16, 2012

Complaints about 'spot the trans' advert upheld in UK

A TV advert which asked viewers to 'spot the trans' at a horse race has been deemed offensive by the UK's Advertising Standards Authority (ASA).

The advert by UK and Ireland bookmaker Paddy Power showed women at the Cheltenham Festival - a prestigious horse race in England - and invited viewers to decide whether they are 'stallions' or 'mares'.

Today (16 May) the ASA upheld complaints that the 30-second TV spot was offensive and condoned harmful discriminatory behaviour, ruling that the advert must not be shown again in its current form.

February 23, 2012

Paddy Power advert which asks viewers to 'spot the trans' has been pulled after a flood of complaints

A TV advert which asks viewers to 'spot the trans' at a horse race has been pulled in the UK.

The advert by UK and Ireland bookmaker Paddy Power shows women at the Cheltenham Festival - a prestigious horse race in England - and invites viewers to decide whether they are 'stallions' or 'mares'.

Yesterday, the Advertising Standards Authority (ASA) launched an investigation after receiving around 500 complaints about the 30-second TV spot, which asks viewers to speculate on the gender of women filmed at the event.

February 23, 2012

We take a closer look at the Paddy Power ‘trans-stallion-dog’ ad which has left broadcasters, regulators and the firm red-faced

As the Paddy Power controversy drags on, it is clear that the majority of UK institutions are impotent to prevent a determined and cynical intent by a major commercial enterprise to cock a snook at them. Worse, their inability to deal with the provocation serves mostly to expose their own contradictions, leaving the real offender laughing all the way to the bank.

Let’s start with the whys and wherefores.

February 22, 2012

Paddy Power's latest advertising campaign is 'likely to incite violence' against trans women

A TV advert which asks viewers to 'spot the trans' at a horse race is being investigated.

The advert by UK and Ireland bookmaker Paddy Power shows women at the Cheltenham Festival - a prestigious horse race in England - and invites viewers to decide whether they are 'stallions' or 'mares'.