When General Motors created a Chevrolet Volt advert for the gay market, they could never have guessed it would go viral.
The advert was created for Between The Lines, a newspaper for gays and lesbians in Michigan, to celebrate the Detroit Gay Pride held in June.
It shows a tagline of a Volt car saying to two larger cars: ‘Mom, Dad, I’m electric’.
Underneath the rainbow line, the text says: ‘So whatever revs your engine, we support you 100%.
‘Happy Motor City Pride from the entire Chevrolet family.’