There’s something to be said for a country with a population of 320,000 that churns out so much creative talent.
In Iceland, one in 10 people will publish a book in their lifetime. There’s a local saying that goes: ‘Ad ganga med bok I maganum.’
‘Everyone has a book in their stomach.’
If everyone in Iceland has a book in their stomach, it’s also easy to believe everyone is an artist at heart.
From fashion to architecture, graphics to design, the country is teeming with creative talent that’s been on the global radar for some time.