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March 23, 2015

Picture was widely shared on social media, with many applauding the furniture giant

IKEA has confirmed the picture of a rainbow pillow case PUTIN is a fake.

Over the weekend, the photo was widely shared on Twitter and Facebook as the epitome of the Swedish home improvement company's beliefs in equality for LGBTI people.

The rainbow pillow cases were reportedly found in a Stockholm branch, possibly a thinly veiled message after IKEA was forced to close its online magazine over Russia's gay propaganda laws.

March 14, 2015

The gay-friendly furniture giant says some articles in its Ikea Family Live magazine could be viewed in Russia as gay 'propaganda'

Swedish furniture giant Ikea has announced the closure of the Russian edition of its Family Live magazine to avoid violating the country's anti-gay propaganda law, the BBC reports.

November 21, 2013

The Swedish-based company retracted from their Russian customer magazine an article featuring a lesbian couple, saying it could potentially violate Russia's new law banning 'homosexual propaganda' 

Traditionally gay-friendly furniture supplier IKEA has coming under heat for conforming to Russia’s law banning ‘homosexual propaganda’.

The Swedish company scrapped an article from the December issue of their Russian customer magazine ‘IKEA Live,’ saying the editorial could violate the country’s anti-gay law.

The article included photos and text about a lesbian couple.

The company who has broadcast gay-friendly adverts since the 1990s said, in this case, it must remain neutral.

August 19, 2013

Advert has divided viewers with some calling it offensive and homophobic and others saying there is an element of 'self-ridicule'

IKEA Taiwan is being accused of homophobia following the release of a tongue-in-cheek gay-themed advert premiered last week.

Promoting IKEA's 2014 range, the advert posted on 12 August shows two men in a street at night. After a short conversation, one of them is carried away into the back of a lorry.

The other man returns home to find a third younger man waiting in his apartment, who he goes to embrace.

January 26, 2013

Marketing manager apologizes for 'unintended offense' of 'negative and stereotypical' advert

IKEA Thailand has apologized to Thai Transgender Alliance for 'the unintended offense' caused by an advert featuring a transgender person.

The advert, shown on Bangkok's BTS Skytrain system and YouTube, features a transgender woman who is so shocked by a sale item she speaks in a masculine voice - causing the man she is with to run away.

January 22, 2013

Thai Transgender Alliance demand response from IKEA Global on 'negative and stereotypical' advert

Thai Transgender Alliance have sent an open letter to IKEA to complain about a 'negative and stereotypical' advert.

The offending advert, called Luem Aeb (meaning 'forget to deceive'), was broadcast on Bangkok's sky train system from 28 December 2012 to 13 January 2013 and on YouTube.

'The MTF transgender/transwomen character is openly mocked as being "deceitful",' read the open letter to IKEA from Thai Transgender Alliance.

May 17, 2012

Employees' benefits are extended to same-sex partners for the first time in Italy

IKEA Italia has extended the employees’ benefits and welfare to the same-sex partners.

The announcement comes on International Day Against Homophobia and Transphobia today (17 May).

It is the first time a major company in Italy has made the move and the Swedish brand decided to do it in order to boost Italian discussions about LGBT people’s rights.

From today IKEA's gay and lesbian employees can ask for maternity, paternity or emergency leave, can have their partners’ health insurance, redeem a wedding voucher and have partner discounts at IKEA.