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January 26, 2013
IKEA Thailand apologize for offensive ad featuring transgender person

Marketing manager apologizes for 'unintended offense' of 'negative and stereotypical' advert

IKEA Thailand has apologized to Thai Transgender Alliance for 'the unintended offense' caused by an advert featuring a transgender person.

The advert, shown on Bangkok's BTS Skytrain system and YouTube, features a transgender woman who is so shocked by a sale item she speaks in a masculine voice - causing the man she is with to run away.

January 22, 2013
Thai trans group complain to IKEA about ad

Thai Transgender Alliance demand response from IKEA Global on 'negative and stereotypical' advert

Thai Transgender Alliance have sent an open letter to IKEA to complain about a 'negative and stereotypical' advert.

The offending advert, called Luem Aeb (meaning 'forget to deceive'), was broadcast on Bangkok's sky train system from 28 December 2012 to 13 January 2013 and on YouTube.

'The MTF transgender/transwomen character is openly mocked as being "deceitful",' read the open letter to IKEA from Thai Transgender Alliance.

May 17, 2012
IKEA Italia launches same-sex couples' welfare

Employees' benefits are extended to same-sex partners for the first time in Italy

IKEA Italia has extended the employees’ benefits and welfare to the same-sex partners.

The announcement comes on International Day Against Homophobia and Transphobia today (17 May).

It is the first time a major company in Italy has made the move and the Swedish brand decided to do it in order to boost Italian discussions about LGBT people’s rights.

From today IKEA's gay and lesbian employees can ask for maternity, paternity or emergency leave, can have their partners’ health insurance, redeem a wedding voucher and have partner discounts at IKEA.