Chinese same-sex marriage advocate Li Yinhe has won a poll set by UN Women to find a female ambassador for China.

The poll on microblog site Weibo set Chinese Academy of Social Sciences sociologist Li against popular movie actresses Zhang Ziyi, Fan Bingbing, Sun Li and Jiang Wenli, but she came out as the best women's ambassador for China with 53% of the vote. Glamorous red-carpet native Fan Bingbing came second with 15.5%.