If you grew up in the US, it is pretty likely you loved eating those Lucky Charms.
It might have also occurred to you, with all those colors, shapes and rainbows, that might have been the queerest way to start your day as a kid.
And now, you’ve been proven right. The cereal, best known for its leprechaun mascot, is running a new campaign for Pride month.
They are asking fans to use the hashtag, #LuckyToBe, to express who they are and why that identity makes them lucky.