A Valentine's Day ad campaign is urging the estimated 30 million closeted Chinese people to come out.
The ads, which appeared on social media Friday (13 February), show gay couples relaxing at home.
The text beside the photos reads: 'Love is not a choice. We did not choose to be homosexual. We just are. Happily, the world is big enough for all of us.'
David Li, one of the lead organizers of the China LGBT Awareness Campaign, said he hoped the ads would generate a public conversation about LGBTI issues in China and encourage people to come out.