West Pride in Gothenburg, Sweden has become a place where not only the LGBT community, but also families can come together to celebrate love.
There is a rainbow flag adorning nearly every street, 700 on buses, trams, and poles across the city.
It may be the greenery, the 17th century architecture, or the rivers and sea, but the rainbow seem more vivid, brighter, prouder.
For the majority of the year, Gothenburg is a chilled out, cool city. But on the first weekend of June, West Pride, an activist spirit sparks.