A new report has revealed gay Europeans spend up to €50 billion ($65 billion, £41 billion) each year on tourism.
The Gay European Tourism Association has estimated the number of openly gay people in Europe is about 26 million, which is 2.6% of the population.
The figure ranges from 5-10% in Western Europe, to just 0.25% in Turkey and former Soviet states.
Carlos Kytka, Executive Director of GETA, said: ‘Gay people are a great market for the tourism industry.
‘As we tend not to have children we have more disposable income and free time.