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7,000 call for UK beer company Brewdog to remove ‘transphobic’ advert

7,000 call for UK beer company Brewdog to remove ‘transphobic’ advert

Brewdog's advert is being accused of transphobic

Nearly 7,000 people have called on Brewdog, a British craft beer company, to remove a fundraising advert many are considering transphobic.

Thousands have people say they will boycott Brewdog until they remove the video.

The video, called Don’t Make Us Do This, calls on fans of the company to become ‘investors’. When asking for money, co-founders James Watt and Martin Dickie ask people to not put them through damaging or humiliating experiences.

This involves stopping them begging for money as a homeless person or becoming a ‘trans’ sex worker. They then show Watt and Dickie doing just this.

They dress fully bearded in prostitute’s clothing and pose provocatively in red-tinted window. Watt and Dickie say they then ‘need a shower’.

‘BrewDog beer company claims to be “beer for punks”. They claim to be ethical. Yet in their new crowdsourcing video they mock homeless people, trans women and sex workers,’ the petition says.

‘They say, “don’t make us do this” whilst performing as offensive caricatures of people, many of whom already suffer discrimination every day. They are mocking the lives and experiences of people who real punks would be defending and helping.

Worse, this is a fundraising video – they’re using these images in an exploitative manner to make money.’

Just one of the 6,852 people to have signed the petition at the time of publishing said they were ‘fans’ of the beer but would be boycotting until Brewdog pulled the advert and apologized.

Sarah Burns, a petitioner said, ‘Not cool, Brew Dog. Not punk, not funny, not ethical, and not cool. My husband and I are big fans of your beer but we’ll both be boycotting it until this ad is pulled.

‘”Don’t make us do this” my fucking arse. Remember, the rule is punch up, not down.’

When contacted by GSN, a spokesperson for Brewdog said they currently had no response.