Fashion brand, Abercrombie and Fitch, posted a tweet claiming Pride is for everyone and not just LGBTI people. But Twitter was not having any of it.
The tweet, which has since been deleted, seemed to imply Pride events are for straight people too.
As part of a collaboration with the Trevor Project, Abercrombie and Fitch teamed up for a campaign called Made For Love.
As promotional material, the fashion brand tweeted quotes from employees about Pride, as well as a link to the rainbow merchandise.
One tweet read: ‘”The Pride community is everybody, not just LGBTQ people.” – Kayla, merchandiser.’
Twitter users began dragging Abercrombie and Fitch, and Kayla too.
One wrote: ‘How y’all gone All Lives Matter the LGBT community.’
Another tweeted: ‘Pride is about being proud of being LGBTQ. That’s why it’s called
#Pride. If you respect us, don’t co-opt that—especially for profit!’
And one said: ‘Okay but
#pride isnt about how straight people feel, they’re included in everything like damn let us have SOMETHING for once.’
Then the gifs started:
Homo they better don’t pic.twitter.com/Ha38WKUDws
— P!nkism (@MidApollo) 10 June 2017
the heteros can just stop there pic.twitter.com/KUUMTXcBGE
— anna the art hoe (@Dayviannanpln) 10 June 2017
— Zak (@PolitiZak) 11 June 2017
Abercrombie and Fitch deleted the tweet, then sent two follow-up tweets addressing the controversy.
They tweeted: ‘Pride is an important time for the LGBTQ+ community. At A&F we work to ensure that everyone feels included, respected and empowered.
The Trevor Project is the leading US organization providing crisis intervention and suicide prevention services to LGBTI youth.
The profits from the limited edition partnership go to helping LGBTI youth.
Gay Star News reached out to Abercrombie and Fitch for comment but received no response by the time of writing.