Now Reading
After failure in the US, Starbucks boycott campaign goes global

After failure in the US, Starbucks boycott campaign goes global

After failing in America, the Dump Starbucks campaign to boycott the coffee chain for supporting same-sex marriage has gone global.

The National Organisation for Marriage (NOM) started the campaign in February but to date have only received 30,000 signatures for their petition, whereas the campaign to ‘Thank Starbucks’ for supporting gay marriage is at nearly 650,000 signatures.

In the hope of finding more opposition to gay marriage overseas, NOM has translated its website into Arabic, Mandarin, Turkish, Spanish and Bahala (one of the main languages in Indonesia).

NOM president Brian Brown wrote in a statement: ‘By making gay marriage core to his brand, Starbucks CEO Howard Schulz is telling millions of customers and partners who support traditional marriage in the Middle East, China, South America and North America that they aren’t truly part of the Starbucks community.’

Brown announced that online ads for Dump Starbucks would run in Egypt, Beijing, Hong Kong, the Yunnan region of China, United Arab Emirates, Bahrain, Oman and Kuwait.

Customers in a Starbucks in the Hongkou district of Shanghai were unmoved by NOM’s argument to start a boycott.

Lu Yin, a 30-year-old freelancer said: ‘I wouldn’t stop buying coffee here just because they [Starbucks] support gay rights. I think people are free to marry whoever they want. I don’t care.’

Nineteen-year-old student Xia Yang said: ‘I’ll still have coffee here. Starbucks’s attitude toward gay people is none of my business. Personally, I oppose gay marriage.’

Even a 46-year-old teacher from the supposedly more conservative older generation said she wasn’t interested in a boycott. ‘It wouldn’t influence me having coffee here. I don’t care about gay stuff,’ she said.