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ASOS partners with GLAAD to promote solidarity among marginalized groups

'The collection is comprised of clothing and accessory pieces featuring the "&" symbol. The "&" symbol represents the power of all our voices, together, resisting discrimination and hate'

ASOS partners with GLAAD to promote solidarity among marginalized groups
The ASOS x GLAAD collab

Online fashion retailer ASOS has partnered with LGBTI organization GLAAD to support GLAAD’s Together Movement.

Featuring the ampersand (&), the Together Movement seeks to unite all marginalized groups, including the LGBTI community, women, immigrants, Muslims, and more.

The ASOS collection emphasizes the ampersand. A portion of each purchase will be donated back to GLAAD.

Why &?

‘The collection is comprised of clothing and accessory pieces featuring the “&” symbol. The “&” symbol represents the power of all our voices, together, resisting discrimination and hate. Proudly wearing the ampersand is one way for people to unite in accelerating acceptance,’ GLAAD said in a statement.

Among the models of the collection is 13 Reasons Why star Tommy Dorfman, who was recently honored at the GLAAD Atlanta Gala and accepted their Rising Star award. Other models of the collection are LGBTI influencers Richie Shazam and Adam Eli.

The fourteen-piece collection is gender-neutral, and was designed by ASOS’ in-house design team. Pricing begins at just $13 [£9.94; €11.19], making the collection affordable for every budget.

‘This collaboration reflects the urgency and need to engage in standing up for social issues. Standing on the [sidelines] under the guise of neutrality is no longer enough,’ ASOS stated. ‘Duly recognizing this importance, ASOS has teamed up with GLAAD to amplify their message of inclusiveness.’

Check out some images of ASOS x GLAAD collection below, and shop the collection here.

ASOS x GLAAD


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