Gamers will be able to simulate organizing an LGBTI pride parade via a newly announced game by Atari.
Pridefest will be the first ever LGBTI themed game by the company and Atari hope it will be a hit with ‘gaymers.’
‘We are excited to be developing Atari’s first LGBT-themed game that will give players of all backgrounds the chance to play a fun and unique game that represents a passionate cause,’ Atari Chief Operating Officer Todd Shallbetter said in announcing the game.
‘We will continue offering a variety of games that are inclusive for all Atari fans and Pridefest is another example of how we are doing that.’
According to Atari, ‘Pridefest gives players the opportunity to customize their own parade flotillas with colorful decorations and adorn their locale with eye-catching attractions and entertainment – with the goal of keeping their city happy and vibrant.’
‘Players will need to solve challenges and complete quests to unlock new parade and festival supplies, or receive other bonuses. The game will incorporate various personalization and social features, including the opportunity to chat with friends, visit each other’s city and create avatars bedecked in clothes and jewelry.’
The game has been designed to be played on tablets and mobile devices.
Atari has been showing its interest in LGBTI gamers recently, sponsoring and attending the second-ever GaymerX convention this year.
GaymerX founder Matt Conn praised the company’s move to embrace the LGBTI gaming community.
‘Gaming is the largest entertainment sector in the world, and Atari is one of the most recognizable and iconic brands,’ Conn said.
‘To have them support our conference and cause, as well as bring an LGBTQ-themed game to market is a huge step toward equality in gaming. It’s extremely important that we see these large publishers like Atari stepping up to the plate, and I’m excited that they have the courage to take the first step in supporting the community.’
No gameplay images have been released as yet – only a suggestive logo.