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AW17 London Collections: Men – Astrid Andersen

Reclaiming extravagant luxury for the modern man.

AW17 London Collections: Men – Astrid Andersen
Image courtesy of Ella Dror PR
AW17 London Collections: Men — Astrid Andersen

Astrid Andersen looks back through the ages for her AW17 menswear collection, searching for periods of masculine opulence – something that is missing in the way men dress today. Over recent centuries this gradual decline in abundance and lavishness within men’s fashion inspired Andersen to revisit this commitment to exploration, elaboration and exaggeration.

The tracksuit has become the archetype for the way we dress today, but for it to rightly claim it’s place in the history of fashion creative processes need to be applied – it must be elevated.

Fabrics play with tradition and English heritage with casual corduroys juxtaposed against formal velvets and Sophie Hallette lace, and then again against fine gage leopard print, feathers and fur in homage to the harvesting of nature in pursuit of opulence. This season’s palette is traditional to an autumn setting in dark navy, plum and camel. Andersen continues to work with Avery Dennison to create new innovations in heat transfer applications of feathers as an elevated interpretation of Astrid’s signature branding.

In this collection, Andersen debuts a flatcar style created in partnership with New Era in a further exploration of the juxtaposition of tradition and modernity. This season also sees the launch of the first Astrid Andersen sunglasses range marking a new direction into lifestyle.

The show was styled by Elgar Johnson.


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