The movie about rock band Queen and its bisexual lead singer, Freddie Mercury, has just become the highest grossing music biopic of all time.
Bohemian Rhapsody has earned more than US$608 million at the global box office.
Starring Mr Robot’s Rami Malek as Mercury, the film also has become the highest grossing LGBTI film of all time.
Only two months after its release Bohemian Rhapsody surpassed Straight Outta Compton, to take the title of highest grossing music biopic.
Production company, 20th Century Fox, made the film. Its president of Worldwide Marketing Pam Levine and co-resident Kevin Campbell told Deadline why audiences love this film.
‘Once our marketing team saw the film, we knew immediately that our key charge was to ensure that we created a global campaign that matched the singular energy and communal exhilaration of the theatrical experience,’ they said.
‘Layer on top of that, a music catalog that could, on its own, power both a film and an entire marketing campaign, and we clearly had an incredible amount with which to work.
‘What we’re so proud of is that every function area within our marketing team, and our entire studio, had a hand in the success of this film. It was as global and cross-functional a campaign as we’ve ever executed, and a true team effort.’
Thanks to the film’s success, Queen has enjoyed an uptake in popularity and it was revealed last week that the song, Bohemian Rhapsody was the most streamed song of the 20th century. Bohemian Rhapsody has had more than 1.6 billion plays globally on all major streaming services.