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British Army creates rainbow camouflage cream to help gay soldiers stand out

British Army creates rainbow camouflage cream to help gay soldiers stand out

The Army's rainbow camouflage will be given out at Pride in London

The British Army has come a long way. The ban on openly gay and lesbian military personnel was dropped in the UK in 2000, but since that time, the institution has gone to great lengths to prove its diversity and inclusivity.

It allows members of the armed forces to take part in Pride parades in uniform, and has been ranked by LGBT advocacy group Stonewall as one of the country’s top 100 employers for LGBT people.

Tomorrow, it will be represented by service men and women in the annual Pride in London parade through central London.

To coincide with this, it is launching a new advertising campaign to promote itself as an inclusive employer.

The campaign, produced by London-based creative agency Karmarama, will include outdoor posters and social media. Rainbow camouflage cream will also be given away free to those attending Pride in London.

The reason?

‘Camouflage cream is for hiding. For trying to blend in,’ saying a poster for the campaign. ‘But Pride is for standing out, standing up and standing proud.

‘So this year we’re making a new kind of camo cream. For all those LGBT+ soldiers in the army today and all those in the years to come. This is belonging.’

There is no suggestion that the cream will be used in combat situations.

Sgt Guy Lowe-Barrow, Secretary of Army LGBT Forum and the Army BAME Network said in a statement, ‘We’re proud to be recognised as a top LGBT employer and this campaign is built on a belief that diversity makes us stronger and more effective.

‘We wanted to reflect the participation of so many of our personnel this weekend and demonstrate the diversity we encourage in the Armed Forces.’

To display support for Pride, rainbow flags are also being flown at a number of army bases around the UK this weekend.