PETA are used to controversy, but this time some have accused them of going too far with their new campaign featuring British comic Alan Carr.
The gay Chatty Man host is starring in the latest advert urging people to ‘fix’ the dog and cat overpopulation crisis.
Wearing a pair of pink fairy wings and brandishing a star-shaped magic wand, the ad’s tagline is: ‘Be a Little Fairy for Animals!’
When it was revealed yesterday (17 April), several people took to social media to voice their outrage.
‘Anyone find the new PETA ad campaign really fucking offensive?’ Ryan John Butcher said on Twitter. ‘Basically: gay men = fairies.’
Another Twitter user Robert Winterton told PETA directly: ‘I find your new advert featuring Alan Carr offensive.
‘It wouldn’t be acceptable for advertising, so it’s not acceptable for you.’
In the press release, Carr says: ‘There’s no magic wand that will find homes for all of Britain’s homeless dogs and cats, but simple surgeries – spaying and neutering – will make a huge difference in the long run.
‘We can work towards fixing the dog and cat overpopulation problem just by getting our animals “fixed”!’
PETA UK has now responded to the controversy.
In a statement made to Gay Star News, a spokesperson said: ‘PETA, like Marmite, welcomes vigorous discussion about our ads because getting people talking is the first step in raising awareness of important animal issues.’
They added: ‘Alan Carr’s ad humorously conveys the very serious homeless-animal crisis that has caused hundreds of thousands of animals to languish in shelters across the country and means thousands of healthy, highly adoptable animals are being euthanized, simply for lack of homes.
‘The only solution to this growing problem is for people to sterilize their animal companions, and we’re very grateful to Alan for lending his support to the campaign.’