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Car company Holden flies its rainbow colours at Grand Prix

The car company said it still had work to do on LGBTI issues, but wanted to show it supported equality

Car company Holden flies its rainbow colours at Grand Prix
The rainbow Holden Commodore

One of Australia’s most iconic car companies, Holden, raced its LGBTI car at the recent Formula One Australian Grand Prix.

The rainbow-coloured car was designed to send a pro-LGBTI message to the global Formula One audience.

The Commodore V8 racer was on the Brad Jones Racing team and driven by Nick Percat on the weekend.

Even though Holden has publicly backed marriage equality previously it said this car was about achieving broader equality.

The slogan ‘supporting equality’ adorned the car, including on its roof.

‘The unmissable rainbow colours on the Holden Commodore are all about supporting equality of people, no matter their race, gender, or sexual preference,’ a statement from the Brad Jones Racing team read.

‘It is not a stance on any issue in particular, but of equality in all its forms, diversity, and equal opportunity for all.

‘When Brad Jones Racing had the idea to run the ‘supporting equality’ livery, Holden were happy to be on board.’

Holden and LGBTI issues

Holden is no stranger to supporting LGBTI issues. This year it provided a number of vehicles to the Sydney Gay and Lesbian Mardi Gras parade.

‘We’re so excited to show our support as the automotive partner of this year’s Mardi Gras,’ said Holden’s executive director of Human Resources, Ashley Winnett.

‘At Holden, we believe in equal rights for all and to be in solidarity with a community our employees are already a part of means a lot.

‘We know Holden isn’t perfect and we still have a long way to go but we’re out and we’re proud and with an exciting weekend ahead, Holden is looking forward to showing support to our friends, colleagues and families in the LGBT+ community.’


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