A new campaign has launched, with the blessing and participation of a number of male celebrities, to create awareness of sexual and physical abuse.
The campaign, entitled ‘Polished Man’, and run by Australian NGO YGAP, asks men to paint one nail in bright nail polish. It’s hoped this will spark a conversation between strangers and lead to greater awareness about violence against children.
Celebrities including Zac Efron and Chris Hemsworth have appeared on the campaign’s Instagram in support.
On its website Polished Man quotes the World Health Organization, saying one in five children have experienced some form of violence, and this affects 150 million girls and 73 million boys under 18.
‘Being a Polished Man means you don’t turn your back on the vulnerable. You raise your voice – and nail – to say, “not on my watch”,’ YGAP says on its campaign site.
‘You embrace the smirks and know it doesn’t matter; there are worse things than being embarrassed by a little mani.
‘Because nailing it isn’t about shouting the first round, or how much you lift. Nailing it is saying no to violence against children.’
Besides engaging in the campaign, anyone can donate. So far, $250,000 (€228,000) has been raised.
This money will then be pushed to charities which support children who are victims of sexual and physical violence around the world, according to its website.