Mexico has just aired its first ever ad featuring a gay couple, all thanks to toothpaste brand Colgate.
The#SmileWithPride campaign starts off with a heartwarming commercial showing a gay couple moving into their new apartment together.
Watch what happens when they bump into their neighbor on the way in:
Mexico’s Zocalo Saltillo describes:
‘In the spot, a grandfather and his grandson decide to help their new neighbors, a gay couple, to move a chair [into their new home]. “Sometimes you just need a smile,” says the commercial, while showing the two new neighbors hold hands and stand in their new home.’
The timing of the commercial can’t be better, with it being Pride month, and with Mexico planning to throw its Pride celebration from 23 to 28 June.
And last month, President Enrique Peña Nieto also proposed to legalise same-sex marriage nationwide.
Many are elated about the commercial:
Just saw @Colgate‘s #smilewithpride commercial and I love it! #pride #lovewins
— Ricky B. (@rickybaeza91) June 8, 2016
I just saw @Colgate ‘s #SmileWithPride commercial and I made the most inhuman noise! I LOVE IT SO MUCH!! #PrideMonth pic.twitter.com/XUjxamSiXI
— Edwin D (@Sir_Edwin76) June 8, 2016
#SmileWithPride is a huge step in the right direction, props to @SonrisaColgate for making this #BeProud #Pride2016
— Agustín (@XSageNAX) June 8, 2016
@Colgate Awesome to see a commercial that just wants my husband and I to be happy @DavidJBaumann #SmileWithPride pic.twitter.com/w4QsZo2guA
— Lee Tyler Baumann (@LeeTylerBaumann) June 9, 2016
Congratulations Mexico, it’s a big step forward!
#PrideMonth #SmileWithPride
H/t: NewNowNext