Following in the footsteps (no pun intended) of Adidas and parent-company, Nike, Converse is celebrating Pride season this year with a limited-edition range of its classic All Star footwear.
According to a statement, the range consists of three classic Chuck Taylor All Star sneakers ‘designed to be worn at pride parades, concerts, jubilations and beyond.
‘Inspired by all the LGBTA communities around the world, the collection serves as a passionate reminder for universal tolerance, diversity and equality — encouraging the creative community to be their most authentic selves.’
The collection – which features rainbow coloring and license plates – is available now at Converse stores and online, with prices starting at $60 (€54).
Nike has been applauded by LGBTI fans in the past for its Pride-inspired #BeTrue range of clothing, while Adidas produced rainbow-splattered variations of its classic sneakers in 2015.
A portion of the proceeds from the Adidas sneakers went to LGBTI causes in Portland, where that company’s US headquarters are based.
In response to a question from Gay Star Business, a spokesperson for the Massachusetts-based company said, ‘While the Converse Pride Collection does not specifically support any one organization, Converse is a company committed to diversity and inclusion, as well as unleashing creativity in all our consumers. We believe all people are created equal and support our consumers to be their most authentic selves.
‘This will be the third year Converse has been involved with Pride (2014, 2015 and 2016) both from a corporate level and in Boston specifically. Currently, support of the LGBT population is focused mainly in Boston, around activation out of our HQ.’