Now Reading
WATCH: Amazing Halloween advert explores gender nonconformity in kids

WATCH: Amazing Halloween advert explores gender nonconformity in kids

My Heroes explores gender non-conformity

A heartwarming new film, released just ahead of Halloween, explores gender nonconformity.

In ‘My Heroes’, a family is shown preparing for Halloween. Mum reveals the costumes the kids requested. Dad looks on hesitantly.

Both parents accompany the children as they go trick or treating – watching from a distance as their ‘Wonder Woman’ and ‘Batman’ knock upon doors.

It’s only at the end of the video, when the kids are being put to bed, that we realize who is wearing which costume.

The film was produced as a speculative advert. The filmmakers hope that a major party-costume brand might pick up the idea.

‘Why can’t a boy be Wonder Woman?’

It was written by friends Alex Day and Brian Carufe, and produced by Max Landwirth and Landwirth Legacy Productions. The director is Almog Avidan Antonir

Asked what had prompted him to make the film, Day told GSN: ‘I had been itching to make something again and one day the idea of just, “Why can’t a boy be Wonder Woman?” popped into my head.

‘I immediately called my creative partner Brian Carufe and the basic premise of what would become “My Heroes” was established in that conversation.

‘Max and the team at Landwirth Legacy Productions fell into my lap through an introduction from another close friend, Toby Wosskow, who directed a previous video of mine and it was a perfect match.

Asked whether he thinks society is moving towards embracing gender non-conformity, Carufe says: ‘Society is traditionally slow at accepting new status quos and gender nonconformity is no different.

‘While we made the film knowing it would resonate with the LGBT community, it carries a message that’s universal, namely being comfortable and confident in every life choice regardless of the opinions of others. That’s a message all brands should be able to get behind.’

‘Children are our future’

In the last couple of years, major retailers have announced the removal of ‘boy’ and ‘girl’ sections. This has included Target, Disney Store and the clothing section of John Lewis.

Alex says that the pair had a particular brand in mind when making the film.

‘Party City was the first direct target of ours. We have worked hard to get their attention in perhaps picking it up but alas, some dead ends were hit. I think “My Heroes” has a message every company/brands should want to embrace from John Lewis, Walmart, Target, and more.

‘Children are our future. Our next heroes moving forward. And we should want them to be whoever they want to be.

‘I hope this video shows that yes, a boy can be Wonder Woman, and look just as good as anyone else.’

The film has been welcomed by Mermaids UK – a leading charity supporting children and young people questioning their gender identity.

‘Mermaids welcomes conversations around gender non conformity and this film is a moving example of how children should be supported to express themselves, whatever their gender or identity,’ a spokesperson told GSN.

See also

Disney Store ends gender divide of kids Halloween outfits with ‘I Am Awesome’ collection