The theme of this year’s LGBT ‘freedom to love’ event in Singapore, Pink Dot, is ‘home’, as shown in the campaign video launched yesterday.
The video shows LGBT people searching for acceptance – an older gay man is prevented from visiting his partner in hospital, a transgender teen is bullied at school and a young woman’s parents shut-down communication when they find out about her same-sex relationship.
The film ends with at Pink Dot, where LGBT people and allies have gathered for one day a year over the last five years to show their support by wearing pink.
This year’s film, like the previous two, is directed by Singaporean filmmaker Boo Junfeng whose debut feature film Sandcastle (2010) was the first from Singapore to be invited to the International Critics’ Week at Cannes Film Festival.
Junfeng found inspiration in the song Home by 80s and 90s popstar (and current Singapore Idol judge) Dick Lee, who gave Pink Dot permission to use his song.
‘We found new meaning in the lyrics as we listened to the familiar tune, thinking about the stories we wanted to tell,’ said Junfeng.
Following last year’s successful first night-time Pink Dot, 2013 on Saturday 29 June will also form ‘dot’ after-dark with pink lights. In 2012 15,000 squeezed into the venue at Hong Lim park. If 2013 grows at the same rate as previous Pink Dots supporters will spill out onto the streets.
Organisers had hoped to get permission to move the event to a larger park, but none was granted in time.
Bank JP Morgan announced today that they will join Google and Barclays and corporate sponsors of Pink Dot.
‘The growing number of companies who are coming out and supporting social movements like Pink Dot is humbling,’ said Paerin Choa, spokesperson for Pink Dot.
‘Increasingly, corporate entities are recognizing the importance of values like inclusiveness and diversity, not just in the creation of a good working environment for employees, but also as a gesture of goodwill to clients and customers.’
Watch Pink Dot 2013 campaign video Home here: