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David Cameron praises fashion and Britain at London Collections: MEN

David Cameron praises fashion and Britain at London Collections: MEN

Britain’s Prime Minister David Cameron admits to knowing little about fashion.

He wears underwear from Marks & Spencer and has made the fashion pages for not wearing socks with black shoes whilst on holiday.

Yet Cameron was enthusiastic about sartorial affairs in a speech he gave to a crowd of designers, fashionistas and socialiates this week at a 10 Downing Street reception celebrating the launch of London Collections: MEN, an exclusively-menswear fashion week.

In his speech, Cameron applauded the fashion industry for its potential economic benefits to Britain: £200 billion pumped into the economy.

Cameron said: ‘We have receptions here for the car industry, the oil industry and the gas industry and so it’s quite right that we have receptions here for the British fashion industry too, because you are a vital part of our economy and future’.

Cameron pointed out Britain’s potential and opportunity as a game leader in the fashion industry.

Boasting some of the world’s best fashion design schools and claiming some of the world’s most loved and recognized designers, Cameron also heralded Britain’s noteworthy manufacturing skills, low taxes and competitive economy.

‘I want to see Britain re-industrialised and I think the fashion industry can play a huge part in that.’

Cameron encouraged the business of fashion in Britain, saying: ‘So as far as I am concerned, fashion is not some add-on, it is not some accessory. You are absolutely at the heart of the vision this government has for making more, for selling more, for investing more and for making the most of our incredible creativity here in the United Kingdom’.

You have 100 per cent support from this government and from the Prime Minister with the important week you have ahead of you and I want it turned into British exports, British manufacturing, British jobs and a strong British future. As far as I am concerned – go for it!’

This year’s London Collections: MEN is marked by majour coups in the fashion industry with global brands including Tom Ford and Alexander McQueen showing their menswear collections in London, instead of Milan, for the first time.

The three-day event in London brings together menswear’s established and emerging designers for a week of presentations, parties and peeks into the future of men’s fashion.