A custom decorated Audi has raised €110,000 ($149,747) for HIV and AIDS research.
The vehicle, auctioned off at this year’s Vienna Life Ball AIDS Solidarity Gala, was designed by American director and artist David LaChapelle and featured a psychedelic flora and fauna design keeping with this year’s Life Ball theme A Garden of Earthly Delights.
For the past 22 years, the celebrity-studded event has raised funds to help support organizations devoted to helping people who are HIV-positive or who have AIDS.
‘The Audi mission for Life Ball presented an exciting opportunity at the LaChapelle Studio to create a 3D object, which is an art piece in its own right,’ according to Life Ball organizers.
‘The new model of Audi S1 is an “extension” to [LaChapelle’s] series Earth Laughs in Flowers, which premiered in 2011.
In addition to designing the exterior of the S1 Audi, LaChapelle was also tasked with creating the cover poster for this year’s Life Ball.
LaChapelle’s original art piece titled Once in the Garden featured transgender model Carmen Carrera and sold in the silent auction for €180,000 (245,000).
The poster versions, which on social media had two different versions showing Carrera with either male or female genitalia, was subject to much discussion.
Life Ball organiser Gery Keszler told Reuters: ‘The goal of the poster was to reach a dialogue, but the reaction was bigger than we thought.
‘For one night, Vienna seems like the centre of tolerance because the Life Ball brings everybody together. Not everything in the world is black or white, it is all a spectrum, and we wanted to present that.’
This year’s Life Ball featured performances and speeches by gay pop icon Ricky Martin, former US president Bill Clinton and this year’s Eurovision winner Conchita Wurst, along with appearances by Courtney Love, Amanda Lepore, Vivienne Westwood and Riccardo Tisci.