Disney will donate 10% of the proceeds of its new Pride range to a LGBTI charity.
The new Rainbow Disney collection features more than 50 products including, t-shirts, phone covers, key chains and more. It will also feature the popular rainbow Mickey Mouse ear hats and Minnie Mouse ear headbands.
The Walt Disney company is one of the biggest entertainment companies in the world. The conglomerate includes theme parks and movie studios.
It said 10% of purchases between now and 30 June of the collection will go to GLSEN. It is an education organization working to create safe and inclusive schools for LGBTI students.
Disney will sell the collection year round at the Disneyland and Walt Disney World Resorts.
The new collection follows a tradition of hosting family LGBTI days at its resorts, former Pride collections and from participating in Pride parades.
Earlier this year, Disney hosted its first standalone Pride event at Disneyland Paris.
Magical Pride had run at Disneyland Paris since 2014. But the company made it an official event on its calendar for the first time this year.
‘Calls for LGBT travel have grown considerably in recent years,’ said Andy Beard, managing director of Greatdays Holidays who started Magical Pride.
‘With this market comes a great sense of pride and community, and these values influenced the creation of the event that is now known as Magical Pride.
‘We are thrilled with how the event has grown and developed over the past few years, and for an organization as iconic as Disney to now be supporting and hosting Magical Pride themselves is amazing.’