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Dolce and Gabbana fight back with ‘Je Suis D&G’, ‘Boycott Elton John’ campaign

Dolce and Gabbana fight back with ‘Je Suis D&G’, ‘Boycott Elton John’ campaign

Gay designers Domenico Dolce and Stefano Gabbana have launched their own campaigns in response to Elton John’s boycott of their brand.

The singer-songwriter was outraged after the fashion duo attacked same-sex couples with children, saying they only believed in the ‘traditional’ family.

‘How dare you refer to my beautiful children as "synthetic",’ John, who has two children with his husband David Furnish born through a surrogate, said.

‘Your archaic thinking is out of step with the times, just like your fashions. I shall never wear Dolce and Gabbana ever again. #BoycottDolceGabbana.’

Since the controversy took off, Gabbana has posted dozens of pictures and comments on social media.

Playing on the slogan made popular in the wake of the Charlie Hebdo attacks, where 11 people were killed, he declared ‘Je Suis D&G.’

In a picture of a newspaper article about the backlash, Gabbana shouted ‘Fascist!’ and used the hashtag #boycotteltonjohn’.

Numerous celebrities, including Victoria Beckham and Ricky Martin, have supported the boycott against Dolce and Gabbana.

But D&G have their fans.

‘It’s a double standard if you are supporting Je Suis Charlie and not Dolce & Gabbana,’ one said on Twitter.

And another said: ‘Fight for the traditional family! End the gay lobby! #JeSuisDG.’

The duo’s campaigns aren’t exactly taking off though. On Twitter, #BoycottEltonJohn has only been used 1,500 times. The original, #BoycottDolceandGabbana, has been used more than 30,000 times.