A Doritos advert about a father who suspects his son to be gay is going viral for all of the right reasons.
The ad was released by Doritos Mexico at Christmas and has found its way into LGBTQ members’ hearts across the globe.
Based on a true story, the ad has been viewed 14 million times. Titled “El Mejor Regalo” which translates to “the best gift”, the video is narrated by the father who notices there’s something more between his son and “friend” Manuel.
Unsure on what to do, the father turns to Reddit asking for advice, “Hello, I’m a 52-year-old divorced father and need some help, I think my son and his friend are a couple and he won’t tell me”.
The advert goes onto show us loving scenes between the two, including riding a horse together and trying to sneakily cuddle in the father truck.
In one scene whilst having a meal together, the son calls Manuel “Honey”, leaving Manuel looking confused on how to react.
Throughout it all, it’s clear the father isn’t judging his son and wants to support his son. He writes to Reddit, “How can I let him know everything is ok?”
As the advert comes to an end, the father and son duo are seen having a special moment. Without outing the son, he simply says “I love you” to which Javier the son replies “What you want to tell me, is that you love me how I am?”
The Best Gift with English Subtitles
What Doritos has achieved is showing the importance and beauty of supporting LGBTQ+ youth. The ad is part of the continued LGBTQ+ outreach programs Doritos have implemented via Doritos Rainbow.
The company has recently started a #PrideAllYear campaign, allowing the public to post their own stories.
Eduardo Córdoba, marketing director of Doritos goes on to say “We’re’ really proud of the accomplishments that have been achieved with Doritos Rainbow, we believe the moment is right to show that our commitment extends beyond a proud celebration every June.”