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Natwest, EA join firms pulling Daily Mail ads after Tom Daley column

The two companies join Centre Parcs and The Southbank Centre after Richard Littlejohn's 'homophobic' Mail column.

Natwest, EA join firms pulling Daily Mail ads after Tom Daley column
Tom Daley and Dustin Lance Black have announced they are having a baby

EA UK and Natwest have joined a growing list of companies cancelling advertising with the Daily Mail following its Tom Daley column.

Daley, 25, recently announced that he would be having a baby with his partner Dustin Lance Black, who he married last year.

But Mail columnist Richard Littlejohn’s opinion piece was branded ‘homophobic’ as he took aim at the Olympic swimmer.

In the article, Littlejohn said:  ‘I still cling to the belief that children benefit most from being brought up by a man and a woman. Please don’t pretend two dads is the new normal.’

EA, Southbank, Centre Parcs – who will be next to distance themselves from the Daily Mail? (Picture: Daily Mail)

EA does not ‘do messages that go against’ its values

The past few days have seen brands pledging to pull adverts from the newspaper, for risk of a ‘conflict of interests’.

The Southbank and holiday resort company Centre Parcs were first to publicly denounce the Daily Mail for its actions, reports The Drum.

But on Friday BBC2 presenter Sarah O’Connell called out a list of companies including Now TV and Halifax.

EA is now looking to ensure that adverts placed were not done ‘parallel to messages that go against our values’.

O’Connell tweeted: ‘@NOWTVHelp @NowTV @TravelodgeUK @ElectronicArts @AskHalifaxBank Why are YOU advertising alongside this homophobic article?

‘Speak to @StopFundingHate & support the #LGBT community instead. #LGBTHM18 #StopFundingHate #StartSpreadingLove’

In response, EA said it has been working to ensure their brand did not reflect the views of Littlejohn.

‘Hey Sarah – We wanted to reach out and thank you for bringing this to our attention earlier this morning.

‘We’ve worked with our teams throughout the day to ensure that the placement of any advertisement is not done parallel to messages that go against our values.’

EA are joining the thousands who support Tom Daley after Littlejohn’s article took aim at him and Dustin (PIcture: Twitter/ Tom Daley)

‘Completely unacceptable’

A Centre Parcs advert appeared next to the article on the of publication, which led to the company branding it ‘completely unacceptable’.

The company said it has ‘a number of steps to prevent our advertising from appearing alongside inappropriate content.

‘We felt this placement was completely unacceptable and therefore ceased advertising with the Daily Mail with immediate effect,’ it continued.

A growing list of companies pulling advertising

Activist group Stop Funding Hate named companies that had advertised in the paper on that day and later tweeted:

‘Customers speaking out to challenge media hate is all about free speech: The Mail can print what it likes, but we’re also allowed to say “not with my money!”.

‘It’s a misrepresentation to claim that the right to free expression obliges the rest of us to subsidise bigotry.’

In the last hour, Natwest –  the sponsors of the British LGBT Awards –  also joined the list of companies pulling ads after SFH challenged them for their advert on Littlejohn’s page.

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