Facebook and same-sex marriage campaigners Australian Marriage Equality have partnered together to launch a new project that allows Facebook users to visibly demonstrate their support for marriage equality ahead of this year’s Sydney Gay and Lesbian Mardi Gras parade.
By going to the Australian Marriage Equality Facebook page you can add a filter to your profile picture to show that you “heart’ marriage equality by adding a rainbow banner to the bottom of your photo.
Australian Marriage Equality national campaign director Erin McCallum said the project was an easy way for Facebook users to use their social media to show their friends and connections that they were supporters on the issue.
‘This profile picture frame initiative is a simple yet powerful and highly visible way for people to demonstrate their support for marriage equality,’ McCallum said.
‘The theme of Mardi Gras this year is “momentum.” Already, thousands of Australians are demonstrating the growing momentum for marriage equality by adopting this new banner to show their support.’
‘The data from Facebook is clear; visible social actions like these from a diverse group of peers, colleagues, family and strangers creates a more tolerant and welcoming online community for all Australians. It leads to more LGBTI people feeling comfortable to come out to their friends and family, and it gives allies an easy way to show their support.’
‘Already thousands of Australians, corporations, and politicians have updated their Facebook profiles to show their support for Australian Marriage Equality.’
To change your profile picture and show your support for marriage equality, just visit the Australian Marriage Equality Facebook page and click the “try it” button below the image featuring the profile picture with the I “heart” marriage equality banner.