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Free Starbucks for best dressed at Pride London

Free Starbucks for best dressed at Pride London

Pride-goers lining up for a Starbucks

Pride in London has announced that global coffee store chain Starbucks has come on board as a ‘gold sponsor’.

This year’s event officially runs from 21-28 June 2015.

Starbucks joins the likes of ASDA, the Trade Union Congress (TUC), Prudential, SAB Miller and Thomson Reuters.

The event’s headline sponsors, for a second year running, are Barclays and The Mayor of London. Gay Star News is one of the event’s media partners.

Besides helping to finance this year’s event, Starbucks said in a statement that they will be showing support in additional ways – with a float on the parade, and an in-store ‘best dressed’ competition.

‘Subscribers to Pride’s newsletter will be able to enjoy a Buy One Get One Free offer on Yoghurt Frappuccinos and will be able to make use of a breakfast and drink offer for £4 in participating stores in Central London,’ a spokesperson said in a statement.

‘Pride volunteers will be offered free tall drinks in stores around the parade route and some selected stores will be giving away drinks to the best and most strikingly dressed customers.’

A spokesperson confirmed to Gay Star Business that the offers would be valid on the parade day itself. Staff at stores along the actual parade route will be able to give free drinks out to those who they judge to be wearing the most ‘fabulous/amazing/stylish outfits.’

Commenting on the sponsorship, Lisa Robbins, director of partner resources at Starbucks, said: ‘At Starbucks, we believe in celebrating our diverse partners the world over.

‘We’ve built our success as a community and a business on the differences between us. We are sponsoring Pride in London to celebrate our partners (employees) and customers and encourage them to feel pride, too.’

Michael Salter, Chair of Pride in London, said that the organization was ‘delighted’ to have the support of a company with a, ‘history of encouraging and nurturing diversity and inclusion.’

Starbucks has a reputation for taking a pro-active stance in regard to LGBTI rights. In 2013, its CEO, Howard Schultz, told a shareholder that he should sell his shares if he didn’t like Starbucks supporting equal marriage.

Starbucks’ public championing of equal marriage has previously prompted some Christian groups and gay marriage opponents to call for a boycott of the brand.

Last year, the company produced an advert for Canadian TV featuring former contestants from RuPaul’s Drag Race, Bianca Del Rio and Adore Delano.