For International Women’s Day on 8 March, Barbie is introducing 17 brand-new dolls modeled after historical and modern-day women.
One of the new figures happens to be bisexual artist Frida Kahlo. She joins the upcoming Inspiring Women™ Doll series alongside Amelia Earhart and Katherine Johnson.
Per Barbie’s press release, these dolls ‘come with educational information about the contributions each woman made to society and their respective fields’.
‘As a brand that inspires the limitless potential in girls, Barbie will be honoring its largest line up of role models timed to International Women’s Day,’ said Lisa McKnight, Barbie’s Senior Vice President and General Manager.
‘Girls have always been able to play out different roles and careers with Barbie and we are thrilled to shine a light on real life role models to remind them that they can be anything.’
She further said the reason for this new line is because ‘we know that you can’t be what you can’t see’.
The company also added 14 new names to their Shero line. This program ‘honors women who have broken boundaries in their fields and have been an inspiration to the next generation of girls with a one-of-a-kind doll made in their likeness’.
The women hail from countries all over the world and a variety of professions.
Here are the new additions:
- Patty Jenkins, director of Wonder Woman
- Chloe Kim, a snowboarding Olympian who won gold in PyeongChang
- Bindi Irwin, conservationist and daughter of Steve Irwin
- Nicola Adams, boxer and two-time Olympic medalist
- Çağla Kubat, champion windsurfer
- Hélène Darroze, world-famous chef
- Hui Ruoqi, volleyball player who won gold in Rio
- Leyla Piedayesh, founder of fashion label lala Berlin
- Lorena Ochoa, professional golfer
- Martyna Wojciechowska, journalist
- Sara Gama, Italian soccer player
- Xiaotong Guan, actress and philanthropist
- Yuan Tan, prima ballerina
- Vicky Martin Berrocal, designer
Previously, Barbie has created dolls based on the filmmaker Ava DuVernay, ballerina Misty Copeland, and more.
They also declared their support for marriage equality last year.
As a survey Mattel conducted found, ’81 percent of moms globally worried about the type of role models their daughters are exposed to’. That’s why ‘Barbie is igniting a conversation around the importance of positive role models’.