Gavin McInnes, co-founder of advert company Rooster, has been asked to take an indefinite leave of absence from his job as chief creative officer following a transphobic article published on Thought Catalogue.
McInnes, who also co-founded online magazine Vice, wrote a piece entitled ‘Transphobia is Perfectly Natural’, in which he justifies bigotry against the trans community by claiming tolerance is ‘sexist, misandrist, homophobic, and further damages the lives of the mentally ill.’
In the article, he says: ‘Of course it’s fucking unusual. We’re all transphobic… They are mentally ill gays who need help, and that help doesn’t include being maimed by physicians. These aren’t women trapped in a man’s body. They are nuts trapped in a crazy person’s body.
‘By pretending this is all perfectly sane, you are enabling these poor bastards to mutilate themselves… To fight against transphobia is to justify trannies. To justify trannies is to allow mentally ill people to mutilate themselves. When your actions are getting people mutilated, you’re at war with them.’
Since its publication, Thought Catalogue have issued a disclaimer on the piece which reads ‘The article you are trying to read has been reported by the community as hateful or abusive content.’
The article was condemned by LGBTI campaigners worldwide as one of the most hateful anti-trans pieces in recent memory, with trans activist Paris Lees calling it ‘[not] just the worst thing I’ve ever read about trans people, it’s the worst thing I’ve ever read.’
The article also sparked a boycott of companies which use Rooster’s services, with users on Twitter and Tumblr targeting their clients including Vans, Red Bull and Fox News.
A Rooster representative confirmed his leave from the company, saying: ‘Gavin’s views are his own and do not represent those of the company or its members.
‘We are extremely disappointed with his actions and have asked that he take a leave of absence while we determine the most appropriate course of action.’
McInnes responded to the controversey on Twitter, claiming to have recieved death threats from trans activists.
He said: ‘I’d like to apologise to all the trannies threatening to kill my family and "eat me alive." You are NOT mentally ill.’
McInnes founded Rooster in 2010 after leaving Vice due to ‘creative differences’. He is known for his extremist views, and is a regular guest on Fox News.