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Gay couple feature in TV commercial in a first for Poland

Gay couple feature in TV commercial in a first for Poland

  • TV ad shows tender moment between LGBT+ campaigning YouTube couple.
Jakub and Dawid Mycek-Kwiecinski in the Durex commercial.

A gay couple is seen getting intimate in a new advert on Polish TV – believed to be the first time the country has seen a same-sex couple in a commercial.

The advert for Durex comes after a year when about a third of the country has set up ‘LGBT-Free Zones’.

The advert features well-known YouTubers Jakub and Dawid Mycek-Kwiecinski. The couple are famous for their LGBT+ activism in Poland.

Recently, they have been distributing rainbow face masks in the LGBT-Free Zones to simultaneously fight both homophobia and coronavirus.

The couple described the new commercial as an ‘historic moment in Polish TV’.

The advert for Durex’s ‘Loud in bed’ campaign shows three couples starting to get intimate. In the case of Jakub and Dawid, they appear to be giving each other a quarantine haircut before they get frisky. Naturally, there are condoms in easy reach.

They told GSN the campaign will air on all major TV channels in Poland, but also in Czech Republic, Slovakia and Lithuania.

The battle for LGBT+ visibility in Poland

It’s a return to TV for Jakub Mycek-Kwiecinski who worked as a presenter at national broadcaster TVP for nine years. In 2018, he told GSN that TVP fired him because he is gay.

TVP made the decision after Jacek Kurski, a former member of the conservative political party Law and Justice, became president of the company.

Meanwhile the Law and Justice Party (PiS) stirred up homophobia to win the 2019 Polish general elections.

Furthermore, multiple cities and districts have declared themselves as ‘LGBT-Free Zones’ in the last 18 months.

Now 100 municipalities and five voivodships or provinces, the largest administrative unit in Poland, are so-called LGBT-Free Zones. Together they cover a third of the country and make up an area around the size of Hungary.

Moreover, the PiS has continued its homophobic agenda. The parliament is currently considering an anti-LGBT+ Stop Pedophilia bill that could destroy sex education in the country.

Now the battle to beat the PiS will focus on the elections for Poland’s president, due this summer.

Previously sitting President Andrzej Duda, technically an independent but actually the Polish Law and Justice Party (PiS) candidate, seemed sure to win.

But now Rafał Trzaskowski, mayor of Poland’s capital Warsaw has emerged as the candidate who could beat Duda. He is an LGBT+ ally and pro-EU.