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Guinness drops backing the New York City St. Patrick’s Day Parade

Guinness drops backing the New York City St. Patrick’s Day Parade

Guinness announced, in the early evening of 16 March, it was ending sponsorship of the New York City St. Patrick’s Day Parade.

‘Guinness has a strong history of supporting diversity and being an advocate for equality for all,’ the company said in a statement on the website of GLAAD, an LGBTI media watch organization.

‘We were hopeful that the policy of exclusion would be reversed for this year’s parade,’ the statement continued. ‘As this has not come to pass, Guinness has withdrawn its participation. We will continue to work with community leaders to ensure that future parades have an inclusionary policy.’

The New York City Saint Patrick’s Day Parade, Inc, organizer of the oldest St. Patrick’s Day celebration in the US, bans gay organizations from marching.

Earlier today GLAAD reported the Stonewall Inn would no longer serve Guinness products in protest.

‘Today, Guinness sent a strong message to its customers and employees: discrimination should never be celebrated,’ GLAAD CEO and President Sarah Kate Ellis said in a statement.

The announced rally at the Stonewall Inn, the bar that started the modern gay rights movement, has been canceled.

Tomorrow, 17 March, is  St. Patrick’s Day.