the-bi-manifesto-sidebar-left

Listen

gsn-google gsn-google

Gus Kenworthy celebrates place in US Olympics team by starring in very gay ad

Gus Kenworthy says he is proud to be representing the LGBTI community in Korea

Gus Kenworthy celebrates place in US Olympics team by starring in very gay ad
Gus Kenworthy stars in Head & Shoulders advert

Gus Kenworthy is riding high right now with him landing a spot in the US Olympics team.

And not only will he be going for gold, he’s also going to be starring in a month-long campaign for Head & Shoulders.

Gus Kenworthy celebrates place in US Olympics team

At the weekend, the gay athlete was picked to represent the United States in PyeongChang, South Korea.

‘I’M GOING BACK TO THE OLYMPICS!!!’ he posted on Instagram.

‘Very proud to be heading to Korea on behalf of my family, my hometown, the USA and the LGBTQ community!!! Woohoo!!!’

He has already confirmed that he will not accept a White House invitation from Donald Trump.

‘I have no interest in faking support,’ he said.

Starring in new Head & Shoulders’ Pride campaign

But while you’ll be seeing Kenworthy on the slopes, you can also see him with very little on in the new Head & Shoulders’ campaign.

‘As the first openly gay action sports athlete, Kenworthy will be featured within the brand’s Shoulders of Greatness campaign, which highlights all of the things people carry on their shoulders—pride, pressure, expectations—and how that motivates them to overcome any challenges and focus on achieving greatness,’ reads an official statement from the brand.

‘Head & Shoulders celebrates how Kenworthy carries pride in himself, his country, his family and his community, allowing him to achieve greatness as he looks ahead toward PyeongChang.’

‘I’m thrilled to be part of the Shoulders of Greatness campaign as it resonates with my journey,’ Kenworthy says.

‘Before coming out, I was carrying so much pressure that I put on myself.

‘It wasn’t until I made the decision to come out that I was able to release that weight off my shoulders and find the confidence to be myself, which allowed me to perform my best.’


Got a news tip? Want to share your story? Email us .


HAVE YOUR SAY

FREE E-NEWS

 

Privacy Preference Center

Necessary

Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure
areas of the website. The website cannot function properly without these cookies.

__cfduid

Statistics

Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting
information anonymously.

_ga, _gat, _gid, _pinterest_cm
_ga, _gat, _gid
_pinterest_cm

Marketing

Marketing cookies are used to track visitors across the website. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers.

_gads, fr, GoogleAdServingTest, IDE, impression.php/#, khaos, NID, pcs/activeview, pixel.gif, r/collect, rsid, test_cookie, tr
_gads, GoogleAdServingTest
fr, impression.php/#, tr
IDE, r/collect, test_cookie
khaos, rsid
pixel.gif

Unclassified

Unclassified cookies are cookies that we are in the process of classifying, together with the providers of individual cookies.

_asc, _auc, _smb_api_session, address_bar_tracking, atrk.gif, ckid, cktst, gs_chn_id, gs_trk_id, gs_user_id, gsHideBar, LSW_WEB, ps/analytics, trackedUrl
_asc, _auc, address_bar_tracking, trackedUrl
_smb_api_session, _smb_api_session, gs_trk_id, gs_user_id, LSW_WEB
atrk.gif
ckid, cktst, ps/analytics

Close your account?

Your account will be closed and all data will be permanently deleted and cannot be recovered. Are you sure?