YouTube is gearing up for a first-ever live event celebrating Pride, and popular YouTuber Hannah Hart is leading the charge.
Digital magazine Into is taking over GLAAD’s YouTube account on 29 June for the three-hour event known as Pride Live!. BuzzFeed is also on board for the event, which will stream live from YouTube’s offices in Los Angeles.
Pride Live! will feature special guests, games, and giveaways.
Not to mention, it will also benefit LGBTI causes. The organizations are aiming to raise $50,000, all of which will go to GLAAD’s youth initiatives. One of their campaigns is Amp Your Voice, encouraging LGBTI youth to speak up and vote in elections, such as this year’s midterms.
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I am proud to announce ✨ #PrideLive ✨ three LIVE hours of games, guests, and giveaways! Be there or be square! (Even if you're square, still be there, we are very body positive and love all shapes and sizes…) June 29th! 12-3pm (PDT) youtube.com/glaad subscribe!
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A new take on the telethon
Into describes this event as a ‘reboot’ of the tradition live telethon.
‘There is something exhilarating about being a part of a live moment,’ Hart said.
‘As an entertainer who got my start on YouTube, I want the next generation to get to know GLAAD as intimately as I do. I wanted to launch ‘Pride Live,’ to showcase creative queer forces — from both online and off — to deliver an unforgettable show for a cause dear to my heart.’
Some of the special guests and performers include Brandon Stansell, The Voice finalist Stephanie Rice, soul singer Shea Diamond, and more.
Pride Live! takes place on 29 June from 12-3 pm PST on the GLAAD YouTube channel.