The third annual edition of Pink Season has kicked off in Hong Kong Saturday with over 35 events that will continue till 10 November.
Organized by Pink Alliance, Asia’s ‘largest’ LGBT cultural festival is showcasing a culturally diversified platform of activities going on in the community.
Pink Alliance or the Tongzhi Community Joint Meeting is a non-profit organization linking LGBT groups in Hong Kong and providing a network for information in both Chinese and English.
‘Pink Season 2013 aims to raise Hong Kong’s profile as an LGBT-friendly city and promote community spirit and giving,’ said Bess Hepworth, Pink Season 2013’s coordinator.
‘The festival is more than just highlighting LGBT arts, culture and events in Hong Kong – it reveals the dynamic elements that make up our community, and shows what it means to be LGBT in Hong Kong and in Asia today.’
Pink Season started in 2011 with a promise by the Hong Kong Tourism Board to include the events in their official calendar to promote it to tourists. The organizers say it has been possible to put the show on the road also thanks to support from volunteers and straight allies.
Among the latter is British multinational bank Barclays, which is the flagship sponsor of Pink Season 2013.
‘Barclays is extremely proud to sponsor Pink Season 2013,’ said James Wang, director of operations at the bank.
‘The festival perfectly represents our organization’s core purpose and values, and our diversity strategy which supports our LGBT colleagues and customers.’
This year, the theme is ‘Pink reveal’ as Pink Season 2013 seeks to provide platforms and opportunities LGBT members to feel comfortable and proud and urges straight friends and family to ‘come out’ and actively show their support either by organizing their own LGBT-friendly events, or by participating in events throughout Pink Season.