The Toronto Transit Commission (TTC) has removed all adverts for cruising website Squirt last week, leaving the advertisers looking for answers.
Squirt’s advertising had been running in and around Wellesley Station, in the city’s gay quarter, since 10 June and was recently introduced to subway trains.
‘The ad was taken down as it promoted sex in public places, which is against the law,’ TTC spokesperson Danny Nicholson told Metro News.
According to the TTC at least ten customers complained after the ads, showing shirtless men embracing, started to feature on subway trains.
Pink Triangle Press, owners of Squirt and publishers of the Daily Xtra, were not provided with the complaints’ contents from the TTC, according to marketing director Andrew Nolan.
‘Yelp also has cruising listings, but I very much doubt the TTC would remove a Yelp ad,’ he told Metro.
‘We run ads in the UK, the Netherlands, Australian and New Zealand and we’ve never had any problems.
‘So to have them removed in a diverse city like Toronto was disappointing.’
Without further information from the TTC, Nolan told the news service he didn’t want to speculate about a possible homophobic background to the advert’s removal.
But since the ads were removed, the company has been using their twitter account to share other ads with sexual tones which have been approved by the TTC, including ads for hookup app Tinder.
Gay Star News has contacted both the TTC and Pink Triangle Press for comment.