Icelandair have released a new promotional video starring what could be the world’s most loved-up couple.
In it, gay guys Roald and Sigurþórs are seen outside Reykjavik’s iconic Hallgrímskirkja church, before seeing some exploding geysers.
The bearded twosome are then seen enjoying a sauna, before checking out the natural springs at Laugarvatn Fontana.
We aren’t in the least bit jealous, of course.
According to the people behind the ad – one of a series – it’s not just the fact the couple are gay that’s important here.
It’s the fact they represent a kind of gay male couple arguably not often represented in media and advertising, they say.
In fact, in an interview with Gay Iceland – of which Roald is editor – an Icelandair Brand Manager has explained exactly why Roald and Sigurþórs were chosen for the cute video. And why their age is important.
‘It was an obvious choice to use a loving middle-aged couple for such an ad’
Jón Skafti Kristjánssonan said: ‘Icelandair’s customers are as diverse as they are many. We think it’s only natural to reflect that in our marketing material and therefore aim for a marketing approach that reaches certain groups and is suitable for certain media. This ad portrays a cultural trip to Iceland and the group it’s aimed at is people who travel to enjoy what life has to offer with their loved ones.
‘So it was an obvious choice to use a loving middle-aged couple for such an ad […]. But this time we thought: why not add to the diversity and make this loving, middle-aged couple a same-sex couple?’
He furthermore explained: ‘The target group for this particular ad isn’t young people wanting to party. It’s part of a series to promote a service we call Points and Money, where the individual ads are aimed at different target groups.’
‘We’re just two very regular guys’
Roald himself said he and his partner were surprised to be asked: ‘Since neither of us has experience of standing in front of a camera, at least very little experience, and also because neither of us fits the image of what would typically be considered a model. We’re just two very regular guys, in a long term relationship. And not in our twenties anymore. But as it turned out that’s exactly what they were looking for.’
Watch the video below:
H/T: Gay Iceland