The feud between James Charles and Tati Westbrook shows no signs of calming down.
Charles has now reportedly lost over 1 million subscribers and followers across multiple social media platforms amid the ongoing feud with his fellow YouTube star.
Charles and Westbrook are known for their makeup tutorials on YouTube. Though they once had a close friendship, the two have recently fallen out over an advertising disagreement.
Though Charles has tried to apologize and make amends, this hasn’t had the desired outcome he’d have hoped for.
A number of other social media influencers were not won over by Charles’ apology, which has helped contribute to the mass exodus of a significant number of his online fanbase, E! News reports.
‘Betrayed’ and ‘lost’
In the past, Westbrook says she thought of Charles as a protege, and the two regularly collaborated on makeup tutorials.
However, Charles recently appeared in an ad for supplement company, Sugar Bear Hair Care. This is a rival to Westbrook’s company, Halo Beauty.
Westbrook had reportedly asked Charles to help her promote her beauty products on his channel, which he declined.
She said the 19-year-old’s subsequent Sugar Bear promotion left her feeling ‘betrayed’ and ‘lost’.
‘You threw away our friendship’
On Friday, Westbrook posted a 43-minute video on YouTube called Bye Sister, in which she officially severed ties with Charles.
In the video, she said: ‘You sold out me, but you threw away our friendship. You lied to me, made up a story, you knew this would be embarrassing for me. No, our relationship is not transactional. I have never asked you for anything in return.’
Westbrook’s video has over 20 million at the time of publication, views and over two million ‘likes’.
In response, Charles posted an apology video. He says that Westbrook was ‘like a mother’ to him after he got started on the YouTube scene.
‘I’m sorry for every that that is going on, everything that I put you through over the past few weeks,’ Charles said in his video. ‘I’m so disappointed in myself that I hurt her.’
His video, which has over 18 million views, has an overwhelming number of ‘dislikes’.
This is not the first time the 19-year-old has found himself in hot water in recently.
In March, Charles was ridiculed for misusing the phrase ‘bring the house down’ which is common in drag culture.
In April, Charles posted an apology for implying that trans men weren’t men. ‘You are valid in your identity!!’ he said. ‘I apologize & should’ve chosen my words wiser!’
In the same month, fans expressed outrage over ticket prices for Charles’ tour. The prices ran from $52.20, up to $500 for the ‘VIP package’. Initially, he apparently blocked fans who complained on Twitter, though later said he ‘understood the frustration’ over the ticket pricing.