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NYC conference brings together those wishing to target lucrative LGBTI market

NYC conference brings together those wishing to target lucrative LGBTI market

LGBT Week NYC representatives ring the NASDAQ bell in 2015

The organizers of the annual LGBT Week NYC are finalizing the details of this year’s event – due to take place in the Big Apple between 16-19 May 2016.

Four days of LGBTI marketing, technology and advertising-related discussions, this year’s event will look at a range of issues, from adapting mainstream advertising materials for LGBTI consumers to the lessons learned from a digital marketing strategy to educate gay men about PrEP.

The week will include a LGBT Tourism and Hospitality Symposium at Google headquarters, and Talent in Modern Fintech (Financial Technology) day hosted by Out in STEM at the US headquarters of Credit Suisse. Other events will take place at the New York Times Conference Center, and there will be post-conference receptions and other networking events.

LGBT Week NYC was launched last year. Highlights included attendees having the honor of ringing the close of business bell at the NASDAQ stock exchange.

The week evolved from a one-day LGBT Marketing conference organized by Pink Banana Media.

Matthew Skallerud of Pink Banana told Gay Star Business, ‘We expanded our LGBT Marketing, Advertising & Technology conference from a one-day event to become part of something greater, LGBT Week NYC, as we had more folks wanting to attend than we had space for, and we had more high-quality speakers wanting to present than we had time for.

‘Opening up our conference to a week and working with partners in an “open source” format, we’ve been able to create a mosaic of events and activities produced and hosted by various LGBT-dedicated organizations.’

The event is co-produced by Community Marketing & Insights, with support from Google and Rivendell Media.

Todd Evans, of Rivendell, told Gay Star Business, ‘Information is power and with LGBT issues in the mainstream it is even more important to understand the LGBT consumer which is why I sponsor LGBT week.

‘LGBT media, like all media in the US, is constantly changing and so an annual conference like LGBT Week becomes essential to keep up to date and also gain perspective for reaching and understanding the marketplace as it is, was and will be.’

Figures released last year by Witeck Communications estimated that LGBT market in the US to be worth $884billion, while LGBT Capital estimate the global LGBT market to be worth some $3.7trillion.